A Youth label was established in 2017 and it is the ambient division of Cimelde Records/Among Us. Their artistic output stands for stylistic musty categories like “electronica”, “avant-pop”, “downtempo”, “experimental” space in which sounds and ideas can frisk without shyness. Defining can only serve to finite A Youth, which is always evolving, always absorbing new sounds and new cultural identities, maintaining its highlight to bring music and a touch of great art to open-minded people.

Our Process
A Youth is a polished creative portfolio and record label website made on WordPress. Absolutely unique and mature design is what they needed to inspire fans and their visitors. From branding to UI & UX design, we managed to give the record label a unique interface and experience with much of a simplicity. The project was created using one our frameworks, building it up step-by-step until we reached the desired end point.

Desktop Experience
In a world of copy paste, it is hard to stand out with a unique experience. The label website had one main point, “simplicity and experience”. We carefully polished and crafted the site to fit perfectly to it’s branding with 100% responsive design, featured image & color palettes and a unique portfolio showcase for their releases.
Mobile Solutions
We directed everything from the UI, UX desktop version and developed the same interface with 100% mobile friendly responsive design.
Awesome Branding
In a word, the “A” letter was the main point of our idea when we first did the branding of the label. As it’s name A Youth, we crafted with the idea of a typo logo as the label shared the same interest. Gladly we had free hands on to do whatever we thought will fit better for them, so we came up with a simple minimalist approach to the branding as it will allow to show what exactly the label is about, electronic music.